New Creative Brief

Post Production

You're self-assigning as editor — only Project Title, Expected Post Date, and Asset Type are required. All other fields are optional.

I. The Basics

Project details and assignment

Project Title *

Client *

Expected Post Date *

Assets Folder Link *

Brand Guidelines

Select a client to view

Executive Producer *

Language *

Assign Editor *

1st Draft Due Date

II. Asset Type

Choose what you're building — the brief will follow

Creative Direction

The vision — what this piece needs to feel like and say

Hook

Key Message *

Tone *

Select at least one

Call to Action

Narrative Flow

Walk the editor through the story arc

Intro *

Middle

Outro *

Suggested Caption

Visual & Audio

Everything the editor needs to know about the look and sound

Platform *

Select at least one

Aspect Ratio

9:16

1:1

4:5

4:3

3:4

16:9

Estimated Video Length

Text on Screen / Subtitles

Must-Include Visuals

Music / Audio Direction

Transitions

References & Notes

Inspiration, context, and anything extra for the editor

Reference Links (Inspirations)

Notes for Editor

Creative Direction

The message and tone for this post

Key Message *

Tone *

Select at least one

Call to Action

Suggested Caption

Visual

Format, layout, and design direction

Post Type

Post Slides

Platform *

Select at least one

Aspect Ratio

9:16

1:1

4:5

4:3

3:4

16:9

Text / Copy on Slides

Must-Include Visuals

Design Style Notes

References & Notes

Inspiration and anything extra for the designer

Reference Links (Inspirations)

Notes for Designer

Content Direction

What this post is about and how it should read

Working Title / Headline

Key Message *

Tone *

Select at least one

Call to Action

SEO Target Keywords

Word Count Target

Outline / Sections

Featured Image Direction

References & Notes

Inspiration, context, and anything extra for the writer

Reference Links (Inspirations)

Notes for Writer

Email Details

The what, who, and when of this send

Subject Line *

Preview Text

Email Type

Target Audience / Segment

Key Message *

Tone *

Select at least one

Call to Action

Layout / Sections Description

Suggested Send Date

References & Notes

Inspiration, context, and anything extra for the copywriter

Reference Links (Inspirations)

Notes for Copywriter

Asset Details

Tell us what you need built

Asset Description

Key Message *

Tone *

Select at least one

Call to Action

Platform (if applicable)

References & Notes

Inspiration, context, and anything extra

Reference Links (Inspirations)

Notes

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